Most venues are marketed beautifully and sold accidentally. Find out — in about three minutes — exactly where the revenue is leaking, and what it's likely costing you.
Show me where I'm losing revenueFive areas that determine whether a venue's events business is commercially sharp, or quietly leaking revenue.
Is the offer clear and differentiated?
Is pricing built on cost and value, not guesswork?
Are enquiries tracked, and followed up?
Would it still work if your best person left?
Do you know what's actually making money?
Ten questions across the five things that make or break a venue's commercial performance. Answer honestly and we'll show you exactly where the revenue is leaking — and how it's likely comparing to venues that have this figured out.
Opens an email with your score and category breakdown so we can arrange a conversation. No booking is confirmed automatically.
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Melbourne-based. Venue-minded.
The Backroom's founder is a Melbourne-based commercial and events professional with extensive experience across venue operations, commercial strategy, marketing strategy, event sales, pricing, client relationships and revenue performance.
That experience brings a practical understanding of how commercial decisions play out day to day — from how a venue reaches the right clients to the first enquiry, the delivery of an event and the margin it leaves behind.
The Backroom was created to give independent venue owners access to that expertise without needing a full-time commercial manager. The approach is hands-on and grounded in the realities of running a venue: clear pricing, focused marketing, thoughtful client relationships and processes your team can use.
Good commercial advice should feel useful in the day-to-day, not just on paper.
Commercial support tailored to independent venues. Whether you need a fresh perspective on the numbers or a practical plan for what comes next, the work starts with your venue, your team and your priorities.
Audits, pricing, profitability and contract reviews that give independent venues a clearer commercial direction and practical opportunities for revenue growth.
Marketing strategy, venue listings, showcases, campaigns and partnerships that help independent venues reach the right clients and generate relevant leads.
Enquiry conversion, event packages, booking systems and operational improvements that help independent venues turn interest into bookings and deliver efficiently.
Tell us a little about your independent venue and the support you’re looking for. We’ll get in touch to discuss the right scope for you.
The business of running beautiful, profitable venues.
Practical commercial insights for independent venue owners and operators. A place to think through the decisions behind the bookings, the day-to-day and the bottom line.
Featured article
A space for a closer look at the business of independent venues. A featured article will appear here once publication details are added.
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Cost, value and the decisions behind a commercially sound hire fee.
The conversations and follow-up that help turn interest into bookings.
Clear offers that work for your clients, your team and your margins.